Interpretations

I've had this on my mind for a while. Communication is so important amongst individuals and between an organisation and it's publics, which include employees, stakeholders, the government. There is always a source and based on the model of communication used (one-way or two way), the audience is fed and feedback may or may not be received.
The way an individual interprets information is influenced by various things such as: background (moral conditioning), personality of the individual which is formed from their background and experiences, education, belief system, the environment (the culture and attitudes of a person's environment affects their world view). Hence,what a person says or does can be interpreted in many different ways by other individuals based on what they've been conditioned to understand. Some people use denotative (dictionary) meanings of words to apply meanings to statements, some the connotative, (images or associations created in the mind of the receiver). It is so important, especially for organisations to communicate with people on their different levels by understanding their value system first.