Social marketing

Selling/marketing ideas, attitudes and behaviours does seem a bit abstract, however that is social marketing for you.

Unlike product marketing where the profit is for the marketer, social marketing seeks to benefit the target audience and general society based on stated objectives.

I loved my NGO classes, I got first hand insight on campaign issues. I often wonder about originality of a change idea though. There is so much going on in the world, that deciding what needs to change at any point in time is not as seamless as it seems. It goes without saying that deciding what to change arises from a problem that affects a majority.

Whatever the change needed, there is no denying the power of coalitions and influencers. How else can those group of people that always 'wonder what happened' make a decision?

There must be clarity of the change and outcome expected to be achieved.

The great thing about social marketing is it's use of two way communication. The needs/values of the targeted audience have to be listened to in order to effect change.