On Friday the 23rd,feb(last week), I went for the live catwalk of the vauxhall fashion show with my fellow fashion PR mates.
It was awesome!
The vauxhall fashion organise a show for emerging fashion talents every year. It's founders are Martyn Roberts and John Walford.
John Walford has had years of experience in the fashion industry working with the likes of vivienne westwood,he was so kind to give us a lecture on the fashion industry and the role of PR a few days before the show.
A lot goes into the organisation of the shows, from invites, to sitting arrangements, to organising the photographers, models, designers etc. There are front and back house roles i.e if you work front house you would be expected to meet and greet and know who is who:journalists,sponsors, other PR people etc(although i daresay, it did seem a bit like there were no strict arrangements as regards who came in). According to my course mates who worked back house, their duties involved just about everything i.e putting goody bags together, to helping with the models etc,nothing like good hands on experience.
I sat for the very first and second shows by Julia smith and KANGst, they lasted about 20mins each and it was quite interesting to see the lovely designs on models on the catwalk up close. The photographers snapped away and the buyers in the front row were engrossed in every outfit.I took a few pictures myself.
The show was organised along side-London fashion week
thank you for this post, some problems are ac crossing in this domain are also in private sectors
ReplyDeletelike here in Rwanda, they all confuse PR and Marketing we wish to change some but still working on it.
anyway thank you again for this post, it is really helpful since I am doing on my dissertation I am getting some point to reflect on
keep sharing many of this relating on how PR is managerial function
thank you