Four types of PR activity in political PR

Image management
Media management
Internal communications
Information management

PR is so interesting! It's got so many sides to it.

Firstly,image consulting has to do with style over substance,media training,voice coaching etc.Images just don't happen by themselves,before celebrities step out unto the red carpet,every detail from hair,outfit to makeup has been crafted.This also applies to political figures, government and businesses.

Secondly is Media management which involves building relationships with journalists, setting the news agenda and passing on the right messages/stories.

The media act as political influencers and that raises the question of who actually sets the agenda?
Is it the journalists, political parties, spin doctors?

Some newspapers are completely biased in their views because the owner of the paper may be a supporter of a particular party. It's no wonder some people choose to read papers that don't support any political side and give a neutral perspective.
Being that the media is such a strong influence, it does seem like owners/controllers of newspapers and television houses have alot of influence over what is reported.

New media can be seen as an attempt to bypass the media(the middleman) using: political blogs, you tube, social media, pod casts,twitter etc. These encourage more open feedback as opposed to linear one way communication.

Thirdly, Internal communications is a PR activity in political PR- Members can be kept up to date on happenings within by all sorts of medium such as blackberrys and emails.