Information management as an activity in political PR

I daresay that this is the most controversial aspect of a political PR practitioners role.

Information has to be managed so as to get the right messages across. The content of messages have to reveal the intentions. People interprete things in different ways and it is so key the intended message comes across the right way. However in managing these messages, spin, propaganda and manipulation may come in.

An interesting issue is the question: Is all PR spin?

I came across an interesting newswire of Alastair Campbell(Britain's former prime minister Tony blair's former communications chief. In it he shrugs off PR's tarnished spin image in fiery debate.He said "the problem is not with PR, the problem is with politics and spin"- hence putting a distinction between the two.