Numerous blogs have been written about women in PR.
PR as the pink collar profession is one that involves relationship building,empathy,communication etc. A fellow course mate Gauhar throws more light on women in the PR industry in her blog.
The role of gender can be affected by culture and the unwritten rules of what a woman/man can and cannot do.
There are different views on whether women can ever run PR organisations. Some think because women are seen as the 'weaker sex', emotional, fragile and have other roles as mothers and wives, they can never rise to the top.
However, some women are already running top positions in PR organisations. An example is Kethcum-a top PR firm which has 3 female partners in it's management team.
The birmingham post has a very interesting article which gives statistics on the fact that women outnumber men in the profession. Previously men had the board room positions but all that is changing. The career is also appealing to women because it is flexible, high powered and can be done independently with the emergence of electronic technology.
Also, it does seem like some PR roles are seen as more male dominated, like political PR, corporate PR, financial PR. Other roles such as fashion PR, NGO and event management roles are seen as more female roles.
I personally think,times are changing and women are increasingly marching forward to take up top positions in organisations regardless of the roles. Traits such as sensitivity, confidence, networking skills etc are all individual to a person whether you are male or female.
A woman can be a mother, wife, sister, aunt and boss all at once. That's the way we are wired. We know how to seperate issues at the boardroom from marital issues because we know there is no room for mediocrity at work-where there is always someone ready to take your position if you show any signs of being overly emotional or inadequate.
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