Political communications-The role of PR

The importance of managing communications in the political arena cannot be overemphasised.
Campaigns are tools of politics used to persuade, inform, promote a cause and even influence government decisions.

Political parties always have an agenda and need to have ongoing communications in order to promote this agenda.

Also there is a distinction between government and political communication,though they may sometimes be blurred. I think the agenda of say the government of the day is different from a political party that is trying to win a seat in the house of senate.

Where does PR fit into all of this?

Political PR is concerned with political parties:it influences voters, it is funded through party donations, it is partisan & persuasive and it aims at political change.

Government PR on the other hand is concerned with the government of the day,it influences citizens, it emphasises rights and responsibilities, funded by taxpayers and it is informative & non partisan.